Every investment in a childhood is an investment in the future for all of us.

The Problem

Predestination can be broken, however, if a head start is not a privilege but a fundamental right of every child. If we invest in this, we invest in the future of all of us. This campaign aims to open the dialogue about the need for personal, social and economic support for childhood, which will reduce marginalization and provide equal opportunities for the growth of individuals independent of external circumstances.

Poverty, like wealth, is inherited. Unfavorable socio-economic conditions are often beyond the control of parents, but can become a reason for their personal, social and financial independence. This almost inevitably instills in children a sense of impasse, showing them how adults are always dependent on external circumstances.

However, when a good start in life stops being a privilege and becomes a fundamental right of every child, we can change this fate. If we invest in childhoods, we invest in the future of all of us, and we all reap the rewards. This campaign aims to open up the conversation about the need for personal, social and economic support for childhoods.

Poverty, like wealth, is inherited. Unfavorable socio-economic conditions are often beyond the control of parents, but can be a barrier for personal, social and financial independence. This can teach children that adults are at the mercy of external circumstances.

The Action Plan

What it means, what we need, and what we can achieve.

Every single investment in childhoods today leads to a significant return for all of us tomorrow – overcoming marginalization, and strengthening the country’s opportunities in economic terms and last but not least – social security. Neglecting child development reinforces marginalization, harming us all in the long run. All children must have access to health care, education, childcare, affordable housing and adequate nutrition.

Investing in children’s rights is key to equal opportunities for development. This is relevant for all children, but especially those from vulnerable groups who often fall victim to social exclusion due to poverty, background and reduced physical and mental abilities. Inequality is a social problem, not an individual one. And when measures are taken to support vulnerable groups, it favorably affects not only them, but the entire society and the socio-economic status of the country.

Political instability has offered highly unfavorable conditions for the integration of the national action plan to implement the “European Child Guarantee” in Bulgaria. In order for this initiative to protect the rights of children, a government is needed to implement it. It’s time for children’s rights to be at the top of decision-makers agendas.


Invest in Childhoods is committed to protecting your privacy and compliance with all relevant legislation, including the General Data Protection Regulation (GDPR), where this applies to EU citizens, and the EU-US Privacy Shield, as each may be amended or superseded from time to time.

This Privacy Policy (“Policy”) describes how we collect, use, store, process, and share your information in relation to this website. This Policy covers our treatment of information that is gathered by this website, including personally identifiable information.

For purposes of compliance with the law, the entity that is collecting your data is Invest in Childhoods, Purpose Europe Limited, 32 Great Sutton Street London EC1V 0NB United Kingdom.

Your information will also be shared with our campaign partners:
– Integro Assosiation

– Know how center for alternative care, NBU

  • The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers (first name and last name) and email address that you provide to us for the purpose of registering interest with us and with our partners:
  • Information about your computer and about your visits to and use of this website including your IP address, geographical location, browser type, referral source, length of visit and number of page views.
  • Any other information that you choose to send to us.
  • How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Personal details (first name and last name) and Contact Details (email address) – as necessary for contacting you in delivery of campaign and partner updates. This may include contacting you for marketing purposes in relation to the campaign & partners you have shown an interest in. Such data could also be used to compile user profiles used in the context of our campaign and partners.

We also receive personal information indirectly, from the following sources in the following scenarios:

  • Technical Data – collected as you interact with our website, and used to develop an understanding of what users’ interests are, to help with the targeting of our web pages and campaign communications and advertisements.
  • On which legal basis do we process personal data ? 

We use the information that you have given us in order to contact you in delivery of campaign and partner updates. This may include contacting you for marketing purposes in relation to campaigns & partners you have shown an interest in. Such data could also be used to compile user profiles used in the context of campaigns.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

  • Your consent.

This applies where you have given us consent to the processing.
Typically, this will include where you have provided information to us or our partners in the course of engaging with our campaign.
It will also include where you have given us consent to send marketing information to you or have consented to the installation of cookies that might collect Technical data on your device. We will generally only collect Sensitive Personal Data with your explicit consent, whether this consent is collected by Purpose or our third party partners.
We will take active steps to collect your consent or to ensure our clients have collected it. Where you have given consent, you are able to remove your consent at any time. You can do this by contacting Purpose Europe.

  • Where we store your personal data

Your personal data will be stored on our systems within the European Economic Area (EEA).

Third Party Providers

We may also transfer your personal data to our partners and third-party database providers.
– name of organisation: website

These are discussed further in the section below.

  • Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes outlined above. This could include for storage purposes, for the administration of relevant contracts, to ensure that this information is used to target appropriate advertisements to you, and for our legal obligations. Such third parties could include:

  • Our partners, for whom we conduct campaigns for, and who act as joint controllers with Purpose over personal data used for campaign purposes.
  • Third party advertising providers, including those operating websites.
  • Service providers, IT and system administration services.

6. Your legal rights

Your data protection rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at if you wish to make a request.

7. Cookie Policy

We use cookies to allow us to personalise your visits to this site, keep track of your preferences and learn about the way you use the site.

A cookie is a small text file that is downloaded onto your computer when you visit our website and allows us to recognise you as a user. Typically, these contain two pieces of information: a site name and unique user ID. All information these cookies collect is aggregated and anonymous. Cookies are essential to the effective operation of our website. Cookies make the interaction between you and the website faster and easier.

Cookies may also be set by the website you are visiting (first party cookies) or they may be set by other websites who run content on the page you are viewing (third party cookies).

We will generally collect information through the following types of cookies:

  • Essential Cookies: Cookies that are strictly necessary to enable you to move around our websites or to provide certain basic features, including website security and collecting user consent for cookies (e.g. CloudFlare, Purpose consent cookies);
  • Statistics: Cookies that monitor the popularity of sections of our website to generate web analytics and for compiling reports on website activity, which may or may not collect personal information (e.g. Google Analytics);
  • Marketing: Cookies that track users and display advertisements relevant to them, and which may also collect information on what your viewing interests are on the basis of your pages viewed and your interaction with various content on different web pages (e.g. Facebook cookies).

We require you to accept or decline cookies by accepting or declining our Cookie Consent Notice when first accessing our website. By accepting and using our website you consent to our use of cookies as updated from time to time and the cookies we use will be stored on your device (unless this functionality is rejected or disabled by your browser).

Through cookies, we may also collect your Internet protocol (IP) address, device identifiers, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Internet or this website or websites associated with our third party partners. We may also collect data about your interests and preferences which we receive in relation to web pages you have viewed and your interactions with various web pages, as collected through our cookies and cookies installed by our third-party providers to track you online.

Storage Time
The cookies are stored for a period of 13 months maximum unless you clear your cache and the cookies themselves.

Opting Out of Cookies
You may access our Cookie Consent Notice to decline cookies at any time subsequently here.

You can manage the cookies stored on your device as well as stop cookies from being installed on your browser. For more information on how to manage cookies usage on your device, please let us refer you to information found on these topics on, more specifically by clicking on the links below:

  • Managing the Cookies Stored on Your Device;
  • Stop Cookies from Being Installed on your Browser.
    Please note that if you prefer to block some or all of the cookies Purpose uses, you might lose some of our website’s functionality.

How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane




Helpline number: 0303 123 1113

ICO website: